The call script
Questions to Ask a Gold IRA Company Before You Sign
The questions to ask a gold IRA company are the ones its published terms leave open: who holds the account, what the metal is marked up by, how you get out, and how the person on the phone is paid. Ask them in that order, and ask for every answer by email.
A representative usually calls after you request it.
We're paid by Goldco and Augusta when you request information; see how.
The script, in seven parts
Part 1: Before the phone rings
A kit request usually brings a phone call from the company. You’ll get more from it if you set the agenda. Have the kit open, a pen ready, and three facts about yourself to hand: what kind of account the money sits in now (an IRA, an old 401(k), something else), roughly how much you’re thinking of moving, and when you’d need to take money out.
Check the minimum before the call. Goldco says it generally requires $25,000 to roll over; Augusta’s standard minimum purchase is $50,000. If you’re under the line, you can say so at the start and save both sides the time.
Decide one rule in advance: no order on the first call. Write it at the top of the page.
Part 2: The person and the company
Start with who you’re talking to, because it colours everything after.
- “How are you paid? Salary, commission, or both?” The CFTC warns that commissions often drive precious-metals sales recommendations. Augusta says its staff are salaried with no product-specific commissions, though some may receive a fixed incentive that doesn’t depend on the product.
- “Are you licensed to give investment advice?” Usually the honest answer is no. That’s fine, as long as the call stays on facts.
- “What is the company’s legal name and where is it based?” You’ll need both to look up complaints and any regulator records.
- “Has the company settled any lawsuits or regulator actions?” Compare the answer with the public record. For Goldco, this longer write-up on Gold IRA Companies Ranked lists the court docket and complaint history.
Part 3: The account: custodian, storage, fees
- “Which custodian will hold my IRA?” You want a name, not “one of our partners”. Augusta names Equity Trust. Goldco names Equity Trust as one of several and doesn’t publish the full list.
- “Which depository, and where?” Augusta uses Delaware Depository. Goldco features Delaware Depository but doesn’t say every account goes there.
- “Segregated or commingled storage, and what does each cost?” On Equity Trust’s current schedule, $110 a year for non-segregated and $160 for segregated.
- “Please send me the custodian’s own fee schedule.” Not the dealer’s summary of it. Equity Trust lists $50 setup and $125 a year administration, plus $30 per wire and $60 for paper statements.
- “Will you cover any fees, and on what conditions?” Augusta says qualifying accounts may get up to ten years of eligible fees paid but doesn’t publish who qualifies. Ask for the conditions in writing.
Part 4: The metal and its price
This is the part of the call most likely to drift into market talk. Bring it back to the product.
- “What exactly would you put in my account?” Product name, weight and quantity.
- “Is each of those bullion or a premium, proof or collector coin?” The CFTC says numismatic coins typically carry higher markups and are much less liquid than bullion.
- “What is your markup on each one, as a percentage or in dollars?” Neither Goldco nor Augusta publishes a range.
- “What would the same money buy in plain bullion?” Ask this whenever free metal is offered. Goldco’s free-silver promotion applies to its premium coins.
- “Is each product IRA-eligible, and will you confirm that in writing?”
- “When and how is the price locked?” Augusta says it locks the price on a recorded order-confirmation call.
Part 5: Getting out later
Few kits spend long on selling, and it’s the part you’ll care about most in a few years.
- “If I want to sell, will you buy the metal back, and how is the price set?” Goldco advertises buybacks at “the highest price” with no fees but doesn’t state the conditions on its about page. Augusta says a buyback isn’t obligatory for either side.
- “Is there a holding period before a buyback?”
- “What does the custodian charge to sell or to close the account?” Equity Trust lists $30 per sale and $250 to close.
- “Can I cancel an order after it’s placed?” Augusta says some purchases qualify for a 7-day money-back period, and it describes a 24-hour window to cancel if you find a better offer. Goldco’s price match says it will match a lower competitor price on the same coin or send a 5-gram silver bar, and that it may change or end the offer.
Part 6: Moving the money
The representative will offer to handle the transfer. Ask how, because the method matters for tax.
- “Will this be a direct transfer between institutions, or a payment to me?” The IRS describes both routes. A payment to you has to reach the new IRA within 60 days, and the IRS says withholding can apply to it.
- “Have I made an IRA-to-IRA rollover in the last 12 months?” That one is a question for yourself. The IRS allows one such rollover in any 12-month period; the limit doesn’t apply to trustee-to-trustee transfers.
- “Who fills in which form, and who sends it?”
None of this is something a sales call should settle for you. Talk to a tax professional before money moves. For the mechanics of moving 401(k) or IRA money, Gold IRA Companies Ranked has a step-by-step rollover walk-through, and our own seven steps from kit to funded account follows the order of events.
Part 7: After you hang up
Send a short email the same day: “Thanks for the call. Please confirm in writing the custodian, depository, storage type, fee schedule, products, markup per product, buyback terms and cancellation terms we discussed.” Then wait for the reply before doing anything else.
Read the call back against your notes. The CFTC lists invented urgency, such as talk of limited supply, among the persuasion tactics it sees in precious-metals fraud. A rush to close, vague answers on price, or an offer to finance the purchase are all reasons to stop. Our gold IRA red flags page covers the warning signs in more detail.
If you’re comparing two companies, put the two replies side by side. A broader set of dealers, ranked on published terms, is at goldiracompaniesranked.com.
Our verdict
The call is where a gold IRA is sold, so treat it as your interview. A company that answers the custodian, markup and buyback questions by email is one you can compare; one that won’t is easy to rule out.
If you have $25,000 or more, Goldco is the first company we’d put this script to: its account fees are published and its price match is in writing, and the markup and custodian questions are the ones to press. With $50,000 or more, run the same script with Augusta too, and compare the two written replies line by line.
A representative usually calls after you request it.
Augusta's standard minimum purchase is $50,000.
A representative usually calls after you request it.
Questions readers ask
What is the single most useful question to ask a gold IRA company?
“What is your markup on each product you’re recommending, and will you put it in writing?” Account fees are usually published; the markup usually isn’t, and it is often the bigger cost.
Do gold IRA sales representatives give investment advice?
They shouldn’t be relied on for it. The CFTC says precious-metals salespeople typically are not qualified or legally allowed to give investment advice, and are not obligated to help you make the best decisions for your financial future. For advice on your own situation, talk to a licensed adviser or a tax professional.
Should I give my account numbers on the first call?
There is no need to. You can ask every question in this script without sharing an account number, Social Security number or balance details. Those belong on the custodian’s forms, later, if you decide to go ahead.
How do I know which custodian will hold my gold IRA?
Ask the company to name it. Augusta names Equity Trust. Goldco says it works with several custodians and names Equity Trust as one of them, so ask which one your account would use and get that custodian’s fee schedule.
Can I record the call?
Recording rules vary by state, so ask first. Taking notes is always fine, and an email confirming the figures afterwards is better than either. Augusta says it locks prices on a recorded order-confirmation call, so ask for a copy of what was agreed.
What if the representative won’t answer a question?
Write down which question it was. A company that won’t give a markup, a custodian name or buyback terms in writing has given you an answer of a kind, and you can stop there.
Sources
- Goldco: Gold IRA FAQs (checked October 29, 2026)
- Goldco: About (buyback and price match) (checked October 29, 2026)
- Goldco: Terms and conditions (checked October 29, 2026)
- Goldco: How to read your precious metals IRA statement (checked October 29, 2026)
- Augusta Precious Metals: FAQ (checked October 29, 2026)
- Augusta Precious Metals: What a gold IRA costs each year (checked October 29, 2026)
- Augusta Precious Metals: Gold IRA (checked October 29, 2026)
- Equity Trust: Fee FAQs (checked October 29, 2026)
- CFTC: Precious Metal Frauds (checked October 30, 2026)
- CFTC: Fraud Advisory, Precious Metals Fraud (checked October 30, 2026)
- IRS: Rollovers of retirement plan and IRA distributions (checked October 30, 2026)
Facts checked October 29, 2026 to October 30, 2026; each source shows its own date.